At the Musée des Arts Décoratifs, H&M debuted a closet dream of minimalist and Japanese fusion collection that took our hearts away!
Taking inspiration from the ‘urban grace and the intrinsic minimalism’ of Japan, we saw a series of clean silhouettes featuring high slits, bell bottoms, and multi-coloured printed pieces. Each garment is designed to work for both formal and casual with its workwear tailoring, free-flowing and knitwear pieces.
“It was exciting to see our strong statement of print and colour with clean lines inspired by Japanese design. Together with the authentic setting, tableware, decorations and other details, there was a quiet grace that really shone through. We can’t wait to see how our customers around the world will be styling their favourite pieces,” said Pernilla Wohlfahrt, H&M’s Design Director.
From the catwalk straight to the physical and online store, both womenswear and menswear are already made available to purchase at H&M Lot 10 in line with their “see now, buy now” format.
Below are some of our favourite pieces from the collection.