1. Lil Miquela
Lil Miquela burst onto the world’s awareness in 2016, when her first few Instagram photos ignited debate over who or what she really was. Since then, she’s embraced her digital identity and gone on to front notable brand campaigns, grace magazine covers, amass 1.6 million followers, release a single, appear on Times Square billboards, take over Prada’s Instagram, and even share a controversial kiss with Bella Hadid.
The LA-based agency behind Lil Miquela, Brud, has already raised millions of dollars in funding and created two more digital personalities, so if that’s anything to go by, digital influencers may be here to stay.