What Happened At The Launch Of Istimewa At The Blu Inc: Celebrating Women Event

If you happened to be at Pavilion last Friday night on 8 March 2019, you might have noticed that we took over the entire front entrance. Between the quotes on the ground, the pop-up covers of all the Blu Inc magazines, and the huge stage set up in front of the fountain, it would definitely have been hard to miss!

The scene in front of Pavilion’s main entrance.

This was all part of our Blu Inc: Celebrating Women for International Women’s Day event! Here’s what else went down.

Before the festivities started, L’Oréal Paris was on hand with makeup stations for everyone to try out the L’Oréal Infallible 24H Fresh Wear Foundation, which is waterproof, transfer-proof, breathable and lasts all day the whole day– perfect for our outdoor celebration!

The L’Oréal Paris makeup booths!

With our makeup flawless for the rest of the night, host Daphne Iking kicked off the event with speeches from

The main event was the eagerly-awaited debut of Istimewa, the new femme power anthem produced for Blu Inc Celebrating Women and sung by Dayang Norfaizah, written and produced by Salammusik.

 “We are content creators and curators, regardless of the platform. Blu Inc, through its many magazines, has been telling the stories of women for over half a century. We wanted to distil the message we have been imparting all this while, through our content, into an anthem dedicated to Malaysian women.” – Seema Viswanathan, Project Director of Blu Inc: Celebrating Women

Popular singer Dayang Nurfaizah treated us all to a live performance of the song, accompanied with a band.

Dayang and band performing Istimewa.

The catchy bi-lingual tune was written with Malaysian women in mind, all that they represent, and how they stand strong against adversity while continuing to inspire and empower their peers. The music video to the song was also screened for the first time!

Did you spot any familiar faces in that video? That’s because the video featured both Blu Inc staff (aka the editorial members of your favourite magazines) as well as videos and photos we crowd-sourced from our readers in the months leading up to International Women’s Day.

Guests being delighted by Dayang’s performance, including Blu Inc Chairman Dato’ Ibrahim Mohd Nor and his wife Datin Nina Juren.

The celebration continued at Acme Bar & Coffee for refreshments while some adjourned to GSC to be treated to a movie screening of Captain Marvel!

Thanks to L’Oréal Paris and Pavilion Kuala Lumpur, and all our guests wh0 came to make it a very special night! There’s still time to check out our collection of quotes on at the Main Entrance of Pavilion which will be there until 15 March 2019. Take shoefies with your favourite quote and share them with us!