For everyone who’s not a fan of the big game but wants to just watch the commercials, here are the top 10 most-anticipated ads you can’t afford to miss.
Lo and behold, it’s that time of the year again when Americans get all hyped up over their annual American football championship, music junkies pray their fave superstar (in this year’s case – Lady Gaga) doesn’t screw up during the eagerly-anticipated halftime show and the rest of the world sits patiently to see which brands are going to go all out to make their television commercial the next viral video.
With endless celebrity cameos and blockbuster movie cinematography, Super Bowl commercials have come a long way since the days when they were just another TV ad. Today, they’re a phenomenon of their own, which is why, according to fortune.com, a 30-second spot is costing brands up to US$5 million (RM22 billion) this year! Because time is so expensive, big brands compete against each other to see who stands out creatively each year, making it an absolute treat for any avid viewer (like me) who’s not so much interested in the live sports event itself.
10. Bai Antioxidant Infusions
9. Audi USA
5. 84 Lumber
Because this is just too adorable for it not to be in our list.