#MYSUPERFEMALE: Sharmeen Looi – COO of Shopback Malaysia

“I have a very high perseverance level and if I want something, I will go all out and get it.” – Sharmeen

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Background

Born and bred in Penang, this chirpy lady has never accepted no as an answer to anything. Sharmeen loves to shop online but knew there had to be a way for her to save money at the same time, and that’s what she found when she discovered ShopBack.

“I have a very high perseverance level and I know that if I want something, I will go all out and get it. Prior to this, I worked as a TV host for RTM in 2012 and headed the branding team for a multinational company for two years. I was happy but I wanted something more.

I got a job offer from an oil and gas company at the same time but I turned it down because I wanted to make something big instead of just being a small part of a big company,” says Sharmeen.

ShopBack

She learnt about ShopBack through a friend and found out that the start-up was only available in Singapore and not in Malaysia. She arranged for a meeting with the founder in Kuala Lumpur, and over a cup of coffee, they exchanged ideas and that’s how it all started.

In 2015, Sharmeen officially launched ShopBack in Malaysia (shopback.my), an online platform that works as a ‘shopping mall’. There are more than 500 stores (including Lazada.com.my, Zalora.com.my, Fashionvalet.com, etc.) and every time you click ‘shop’ on these sites via ShopBack Malaysia, you get a portion of your money back, which can be redeemed for cash after a period of time.

Advice

“One thing my partners and I had to do was invest a lot of time to get this site going but it was extremely worth it. Start-ups teach you about teamwork, and I realised that even if I’m sick now, I want to go to work. It’s all about hitting our daily targets and the growth of this ‘baby’ that we brought into Malaysia.

Our aim in the future is to help more Malaysians adapt to the ‘shop and save money lifestyle’ so that everyone can start saving money when they shop,” she explains. Log on to their website for more information about ShopBack Malaysia.

SUISSE PROGRAMME PLATINUM PRECIOUS LUXURY TONER AND PLATINUM PRECIOUS LUXE CREAM
Sharmeen: “These products are the best solution for a go-getter like me. They are light in texture and give my skin long-lasting intense hydration, which is exactly what I need. Both the toner and cream make me feel fresh and confident to face the world!”

 

PHOTOGRAPHY RAISA RAIZZAM STYLING JASMINE LEONG ASSISTED BY ADELE SAGAYAM AND ALYA ZULKERNAI ART DIRECTION SARAH TAI AND CHERYL CHONG MAKEUP JERRY THAM @ SASA MALAYSIA HAIR CKAY LIOW WARDROBE BERSHKA, FOREVER 21, H&M, MANGO, TOPSHOP, UNIQLO AND ZARA

 

 

 

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