#MYSUPERFEMALE: Nicole Wong – Sometime By Asian Designers

“Success is measured by the way people appreciate your effort and like your products.” – Nicole

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Background

The first thing that got us attracted to the bags sold by this company were the names of the bags – Niko-Niko, Piko-Piko, Fiko-Fiko, etc. But after we got to know Nicole, the person behind the venture, we were left in awe. “I studied marketing and after graduating, I worked with LG’s phone division as a product specialist. I got trained in South Korea, where I learnt a lot about marketing.

Sometime By Asian Designers

Then, I decided to join my uncles who own fashion product manufacturing companies. I was actually only a translator. I worked as the middle person between partners in China and the Asia Pacific. But I learnt everything about manufacturing fashionable items.

Bags are something special as I’ve realised it is quite challenging to produce them. Bags need to be functional, feasible and practical. Along the way, I met my present partner, who is a digital specialist, and decided to come up with my own company in 2012. He knows everything related to the digital part and I had product knowledge,”  explains Nicole.

Today, Nicole works with Asian designers to create various types of bags. “I’m a perfectionist, which is why I feel our bags are doing well. I’ll make a lot of amendments to the prototypes as I need to make sure the final product is 100-per-cent perfect before it goes out.

Advice

My biggest challenge was when my website crashed due to overwhelming traffic. But I’m proud to say I work with an extremely dedicated team, which has brought the business this far, whose members have chipped in to put things together. “Always remember that customer service comes first and you need to ensure that all social media comments are answered as soon as possible,” advises Nicole.

PHOTOGRAPHY RAISA RAIZZAM STYLING JASMINE LEONG ASSISTED BY ADELE SAGAYAM AND ALYA ZULKERNAI ART DIRECTION SARAH TAI AND CHERYL CHONG MAKEUP JERRY THAM @ SASA MALAYSIA HAIR CKAY LIOW WARDROBE BERSHKA, FOREVER 21, H&M, MANGO, TOPSHOP, UNIQLO AND ZARA

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