Singer, fashion designer, mother, wife… There’s nothing too difficult for Victoria Beckham to handle. The former Spice Girls member has put fans on edge since early this year after she announced the exciting new that Victoria Beckham Beauty was on the horizon back in February.
“I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life,” said Victoria in a statement.
Over the past couple of months, there have been a few hints here and there about the line, with a video posted on Victoria’s Instagram on August 27 suggesting that the wait may be over soon.
View this post on Instagram
And guess what? The wait is indeed coming to an end as the fashion designer shared her final teaser by telling the world that the brand will officially launch in two days on September 14!
Taking to Instagram, the first post on the beauty brand’s social media profile was a closeup clip of Victoria showing off a brilliant gold metallic eyeshadow that absolutely ignited the fangirl in us. In another Instagram post, Victoria shared: “I want to create solutions for real women head to toe, inside and out. It is all about making my community feel like the very best versions of themselves.”
This will not be Victoria’s very first time dabbling into the beauty industry as the designer had previously collaborated with Estee Lauder in 2016 to launch an exquisite limited-edition makeup collection which was wildly successful. In fact, the former singer had reeled in Sarah Creal, former Estee Lauder executive, to help her create the original capsule collection and helm the position of co-founder and CEO in Victoria Beckham Beauty.
For those curious about the beauty line, Victoria revealed that “#VBBeauty will be cruelty-free, inclusive for all skin tones, and available at an accessible luxury price-point”. The hashtag #CleanBeauty was also spotted in some Instagram post captions, with a further explanation from Sarah on Victoria Beckham Beauty’s website mentioning that it’ll be “super clean, perform at the highest luxury level, welcome everyone who loves beauty, help people fuel their lives inside and out, be sustainable, digital-first and cruelty-free”. This means that all the products will be created and produced without ingredients that are proven or suspected to cause adverse health effects.
Victoria has yet to announce what products will be included in the beauty range as well as the price range. Whether the first release will only feature makeup products or branch out to skincare too, there are only two sleeps away before we find out!