Shiseido’s latest skincare range is inspired by food.
WASO is inspired by the philosophy of Washoku, the tradition of Japanese food which respects and celebrates the uniqueness and natural flavour of each ingredient. And much like a beautiful kaiseki meal, the ingredients in this range have been painstakingly chosen for their nourishing properties.
The result? A skincare regime that’s distinctly Japanese and completely adorable.
The range is largely marketed as a “skincare regime for millennials”, but that’s not just a gimmick. Yes, the incredibly minimalist and photogenic packaging is sure to look gorgeous alongside your Instagram ~aesthetic~, but Shiseido has solid science backing up their millennial-friendly claims. Every product in the range has been developed specifically for skin in their 20’s, and all the concerns and problems that come with it – namely dryness, oiliness, and visible pores.
True enough, the all natural food-derived ingredients (honey, carrot, tofu, white fungus, and loquat leaf) shine in each of the products. Completely non-comedogenic and formulated without mineral oil and parabens, this is definitely skincare after our millennial hearts.
“WASO has not only been created with expertise and innovation, but with care at its heart to nurture the skin’s natural powers to bring out their beautiful, authentic self,” says Shiseido. “WASO is a brand designed specifically for a new generation who are not listening to what society says it means to be beautiful. It represents a democratic approach to beauty –everyone is beautiful regardless of nationality, sexuality, age or status, with no preconceived notions of what beauty should be.”
We love it already.
Check out the full range below!
Intrigued? Get to know the WASO range in person at their Malaysian launch on 19 August 2017! And just like WASO, it’s a launch with a twist– a morning garden rave featuring live music, terrarium workshops, little stalls and a food tasting! Find out how to win free mystery gifts and two free passes to this event right here.
Shiseido WASO will be available at selected Shiseido counters in August 2017. Visitors can also catch a special sneak peek at the exclusive WASO counter on the Ground Floor of Mid Valley from 31 July – 6 August 2017.