Think you’ve seen it all? PLAY UP brings in numerous Korean brands that you’ve probably never heard of. From makeup to skincare, they have a lot to offer. K-pop affiliated brands like VT cosmetics who collaborated with worldwide boyband BTS has their sought-after collagen pact compacts. You might know the brand Chosungah22 but did you know she has a sister brand for younger girls called 16 Brand? They’ve brought in their famous Sixteen Finger Pen here! Other notable brands include Vely Vely, Makeup Helper, Lalafox, Fascy and Hope Girl.