Stationed at the centre of Fahrenheit 88 Mall in the bustling city of Kuala Lumpur, is PLAY UP Advanced, a beauty concept store by Parkson. As you enter the store, you’ll be delighted with the presence of so many Asian beauty brands, 150 international and local brands to be exact, from South Korea, Japan, Taiwan, Thailand, Turkey, Malaysia and more.
This one-stop beauty store has a wide range of products from makeup and skincare to fragrances and bath & body products. PLAY UP Advanced believes in offering good quality and wallet-friendly products, so you can definitely find one to suit your budget over their 10,000 selection of items under RM50!
Well-known brick and mortar brands like Maybelline, L’Oreal, and Moonshot are housed here but there are also never-before-seen brands from other countries to check out too. The store brings in exclusive products from your favourite brands you can’t get elsewhere. So be prepared to find new labels and future beauty holy grails to love as well as the burning agony of having to narrow down your to-buy list!
The multi-brand store is the perfect place for fans to easily test out the products before purchasing cos although we love the convenience of online stores we do find ourselves wanting to see, touch and try the products offline. Who’s with us?
Here are some of the Asian countries you can find stationing their popular brands under PLAY UP Advanced.