Lo and behold, LA-based professional makeup brand, NYX Professional Makeup has finally opened up its first ever flagship store here at IOI City Mall, Putrajaya. You know what this means? We’ll be getting more ranges, like the NYX Lingerie line!
Catering to the new generation of makeup lovers, the new store brings in more products for face, lips, eyes and also a range of makeup tools. Besides that, it also features an interactive NYX Beauty Bar, a digital wall that displays an innovative use of imagery and social media content throughout the store. These first-to-market technological innovations will bring the online beauty world into the retail space.
The cult favourite makeup brand gives a space that not only offers affordable professional makeup but also a chance to experience the store’s swanky new technology features and their interactive approach to makeup shopping.
“We’re very excited about this new chapter for the brand and are proud to create a space for customers where fans can come play, learn and share their love for NYX Professional Makeup,” said General Manager, Consumer Products L’Oreal, Manashi Guha.
The store will celebrate the new generation of beauty influencers and their dedicated followers. This is done by highlighting the creativity and artistry of these real-world makeup lovers.
“We have recently launched our global FACE Awards in Malaysia and have got a huge number of entries from consumers, bloggers and makeup artists. We’re amazed by the artistry potential in Malaysia.” said Manashi adding that the brand hopes to develop and recognise more of our local talents.
In the tradition of the brand’s relationship with popular Instagram and Youtube beauty influencers, NYX will collaborate with our local influencers as campaign models. You can expect monthly meet ups and in-store content takeovers with the beauty gurus.
Nyx Professional Makeup Malaysia
Lot G71, Ground Floor,
IOI City Mall,
Lebuh IRC, IOI Resort City, 62502 Putrajaya, Malaysia