It’s an auspicious beauty experience not to be missed!
Although Christmas and New Year celebrations have already passed, the festive spirit continues to linger in the air with Chinese New Year fast approaching. Get a kick-start into the festivities today, the 7th of January, as Lancôme launches its biggest campaign of the year, the Lancôme World Of Wishes in partnership with Pavilion Kuala Lumpur. Now, seeing as it will run for 44 days up to the 19th of February, you’ve got plenty of time (and no excuses to miss it) to see it for yourself.
Here’s what to expect: there’ll be two huge lanterns with inspired window views of Shanghai and Paris, along with makeup and skin consultation counters where you can chat with the brand’s Happiness Activists (aka beauty experts). There will also be interactive digital features such as the sampling of Lancôme’s best-selling Advanced Genifique and an InstaMedia photo machine where you can take pictures with auspicious filters and send it off as a CNY e-greeting. Apart from that, choose to make a wish and see it in real-time on a digital panel or even get a chance at winning a trip to Paris!
As it has done for many years, the brand will be releasing a limited-edition Chinese New Year packaging to complement the festivities. Check ’em out below and in person at the pop-up. You don’t want to miss out!