It’s political, unbiased and pretty without the sugary sweetness.
Gone are the days when pink was a reference to being girlie. Today ‘Millennial Pink’ is knocking on every door with its post-pretty hue fit for the 21st century’s progressive culture. It’s hard to pinpoint what shade this is but the pink concoction of blush, peach and salmon is nowhere near it’s more out-there sister, ‘Barbie pink’. The Cut said, “It’s mutated and expanded to include a range of shades from beige with just a touch of blush to a peach-salmon hybrid.” It’s timeless (most noticeable in the 1767 painting, The Swing) yet super-hot ATM!
We saw the rise of the colour from Pantone’s 2016 Colour of the Year – Rose Quartz, where it was represented as the colour that blurred gender roles. And it was around this time that Apple came out with the rose-gold edition of the iPhone; it’s safe to say that it picked up from there and evolved into what we call it now: Millennial Pink, Tumblr Pink or Scandi Pink. The shade was also featured in pop-culture references as being the theme colour for Wes Anderson’s The Grand Budapest Hotel to Drake’s highly-addictive, Hotline Bling cover art.
The fashion scene was definitely bombarded by the shade as seen at Rihanna’s Fenty x Puma Spring 2017 collection and on Gucci and Chloe’s Spring/Summer 2017 collections. Over at the beauty department, ColourPop’s latest release saw millennial pink cosmetics from highlighters to eyeshadows, and Kylie Jenner’s blusher line includes the shade, only called Barely Legal. We can thank millennials for popularising the colour and making products in this shade fly off the shelves.
The great thing about the colour is its versatility and inclusiveness as it fits every kind of skin tone. If you’re a fan, here are a few ways to incorporate this androgynous pink into your makeup look.
E Y E S
For an everyday look, skip all other shades and wear the hue on its own. Prep your eyelids with primer. Using an eyeshadow brush or your finger (if you’re in a rush), apply the pink all over your lids and under your lower lash lines. Swipe another layer on your creases to intensify the colour for subtle definition. Finish off with two coats of mascara to open up the eyes.
L I P S
A smooth lip will ensure better results; you can do a DIY sugar scrub the night before or wet a towel and gently scrub away the dead skin. Apply lip balm to add moisture back. Using a lip liner in a similar shade to the lipstick, line your lips and fill in the gaps. Apply your lipstick as usual.
H A I R
Looking for a drastic hair-colour change? This pink shade will definitely turn heads! The colour requires a good amount of bleaching to maintain its vibrancy and the health of your hair. Wash your hair less frequently. Shampoo just two to three times a week to retain your natural oils and moisturise your colour-treated hair. Do make time for a hair mask or deep conditioner every time you do wash it.
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