Malaysian Fairuz Nadia Is Asia’s Next Top Beauty Creator!

Congratulations to our very own Fairuz Nadia on being crowned Asia’s Next Top Beauty Creator on the second season of Beauty Bound!

60 digital beauty creators across Malaysia, Singapore, Thailand, Japan, Hong Kong, Taiwan, Indonesia, and South Korea took part in the reality web series hosted by luxury skincare brand, SK-II. After intense bootcamps and tough competitions, 24-year-old Nadia secured her spot in the finale, where she eventually took home the grand prize and a one-year contract with SK-II.

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“This Beauty Bound journey is too surreal to describe in words. I’m so thankful to all the judges and mentors for their guidance and to my new friends in the beauty community whom I have learnt so much from.

“The past two days really pushed me to think bigger and more creatively in order to complete the challenges. Winning Beauty Bound is a big encouragement to and an inspiration to keep doing better.” said the Youtuber and Fashion Writer.

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The final 9 contestants had to fly to Okinawa, Japan for a grueling finale in the wild Okinawan jungle. With only 48-hours on hand, they had to go through physical challenges and produce a 60-second video featuring the brand’s Facial Treatment Essence. That’s not easy!

The competition was judged by none other than Global Fashion Icon, Chiara Ferragni, who recently starred in SK-II’s #FACETHEWILD campaign.

“I am so honoured to be able to personally witness Nadia in action,” said Chiara. “Her conviction in trying over and over again to get the right shots and giving her all to the final challenges is testament to her dedication to her craft. Such dedication is required in the journey to becoming a respected beauty creator.”

Congratulations again, Nadia!

Watch Nadia‘s winning video below:


Beauty Bound started in 2015 and followed 64 aspiring digital content creators as they chased their dreams to become the region’s next beauty vlogging sensation. The series is part of SK-II’s Change Destiny campaign.

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