When fashion meets beauty.
You know if Balmain is going to come up with a beauty collection, it’s going to sell out real fast! After revealing its capsule collection with L’Oreal Paris, they both have partnered exclusively with Zalora Malaysia to release the highly-anticipated lipstick collab.
It’s a free pass to be a part of the #BalmainArmy!
The lipsticks come in three colour categories; blue for Rock, black for Couture and green for Glamazone.
The 12 beautiful shades will prep you for any kind of occasion from neutral brown hues and tones of pink and red to adventurous bold shades of blue and green.
Diversity and female empowerment inspired the names of the lipsticks – Glamzone comes in shades of Balmain Instinct, Urban Safari, Glamazone, and Fever. Couture category has Confidence, Domination, Liberation, and Confession. Meanwhile, The Rock has shades of Freedom, Power, Legend, and Rebellion.
The dreamy lipsticks are packaged in a sleek and stylish design with subtle marble effect and gold detailing, it’s edgy and opulent – very Balmain!
The campaign cast 12 diverse models to represent the three tribes of L’Oréal Paris x Balmain Paris femininity.
“No matter your origin, no matter your tribe. Come together, be seen, be heard. United, we are invincible. Because we are all worth it!” said Olivier Rousteing, Creative Director, Balmain Paris
Pierre-Emmanuel Angeloglou, Global Brand President, L’Oréal Paris said this through this collab they’re able to reach a larger and more diverse audience. This is also their first designer collection for their best selling lipstick – Color Riche.
The L’Oréal Paris x Balmain Paris Color Riche collection is priced at RM49.90 each and is available to purchase on www.zalora.com.my. Hurry on over cos it’s only available for a limited time only.