New year, new face – Global Korean brand, Laneige welcomed the new year with a new muse, Kim You-Jung.
With her youthful complexion and lively demeanour, the beautiful 18-year-old Love in the Moonlight actress will be the face of the brand’s youth range to appeal to their younger market.
“Kim You-Jung is a beautiful actress with a bright and lively image with amazing healthy skin. She fits our bill of someone who can help inspire young women everywhere to unleash the sparkling beauty in them.” according to Laneige‘s representative.
Joining the likes of fellow Laneige ambassadors, actress Song Hye Kyo and Lee Sung-Kyung, we have no doubts that she’ll be well received by many.
Yoo Jung expressed that she’s very happy to be the new face for the well-loved brand and hopes to do her best with her new given role.
Yoo-Jung was a child star acting as supporting roles in Moon Embracing the Sun and Angry Mom. Since then the actress has proven her acting stature when she was cast in her first adult-leading role in 2016’s historical coming-of-age romance drama Love in the Moonlight alongside her on-screen love interest Park Bo-Gum.
The role won her the Excellence Award, Actress in a Mid-length Drama and Best Couple at the 30th KBS Drama Awards. She also brought home the Most Popular Actress, Television award for the same show at the 53rd Baeksang Arts Awards last year.