Kat Von D Weighs In On NARS’ Decision To Start Animal Testing

“You are NOT at the “forefront” of making change when you consciously choose to test on animals.”

A few weeks ago, a few sharp-eyed bloggers noticed something worrying: acclaimed cosmetics brand NARS was going to start selling their products in China.

If it had been any other country, this news wouldn’t have been so shocking.

You see, all cosmetics sold in China are mandated by law to be tested on animals. And this means that NARS, which had been proudly cruelty-free all this while, is going to have to start testing their products on animals.

This decision was predictably met with disappointment and outrage from fans, and NARS eventually released a statement on Instagram acknowledging their concerns.

We want you to know that we hear you. The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law. NARS is committed and actively working to advance alternative testing methods. We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognized organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world. For more on the good work IIVS is doing, see: http://bit.ly/2rVjnwV

A post shared by @narsissist on

NARS was largely unapologetic about their decision and unsurprisingly, the statement did little to soothe tempers.

“You are not contributing to a cruelty-free world when you decide you are going to switch to testing on animals. Shame on you. Lost a lot of customers in hope for more money. I hope this backfires on you,” wrote Instagram user @shenaismorgan in a comment.

Now, makeup artist superstar Kat Von D has come out to say what’s on everyone else’s mind. Sharing a statement on her own Instagram accompanied with graphic images of animal testing violence, she certainly didn’t hold back any punches.

“I was so sad to hear this news because for years I’ve supported NARS beauty products because they were one of the few artistry brands that didn’t test on animals, and now I am so confused/heartbroken that after all these years they would choose a paycheck over compassion,” Kat wrote.

“So after reading @narsissist cop-out of a statement, I’d like to say this to them: Using the excuse that you want to elevate artistry, is complete bullshit when it comes at this price. You are NOT at the “forefront” of making change when you consciously choose to test on animals. There are already non-animal tests that give far more accurate results than testing on animals and supporting that horrible billion dollar industry is criminal. Shame on you for hiding behind such a false marketing statement in order to line your pockets, while countless animals suffer. “

“Please reconsider selling in China until the animal testing laws change. Until then, I along with many true animal lovers will gladly boycott your products.”

What do you think? What’s your stance on animal testing?

Related: The Body Shop Needs Your Signature To End Animal Testing Worldwide 



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