Skincare brand SK-II wants to change the skin of three celebrities from around the world!
Stunning supermodels, vivacious K-pop stars and beautiful young actresses – but they’re human just like us. Sometimes they too need a pick-me-up, or an extra hand getting their skin back to glowy, radiant perfection.
SK-II’s #OneBottleAwayFrom campaign will follow the three celebrities – supermodel Behati Prinsloo Levine, Girls Generation singer Choi Soo Young, and up-and-coming Chinese actress Li Qin – as they embark on a 30-day skin transformation challenge. The catch? They’ll be using just one product: a bottle of the brand’s iconic SK-II Facial Treatment Essence!
In a highly personal and intimate skin transformation journeys which will all be documented on their respective Instagram accounts, each celebrity will reveal her experience of trying SK-II Facial Treatment Essence for the first time, as they each prepare for an upcoming milestone or challenge.
“We are thrilled to be partnering with Behati, Soo Young and Li Qin on this new campaign,” said Sandeep Seth, Global Marketing Director of SK-II. “We are excited to join them as they embark on their special #OneBottleAwayFrom journey of skin transformation in preparation for their next spotlight moment.”
We’re also excited to see how their (admittedly already perfect-looking) skin will like the SK-II Facial Treatment Essence!