Join Estee Lauder Companies Malaysia as it celebrates Breast Cancer Awareness month and help support women with this illness.
A study by the Breast Cancer Research Foundation shows that breast cancer represents one in four of all cancers in women worldwide. Now, isn’t that a worrying fact? The dreaded disease doesn’t discriminate and overwhelmingly affects so many women across all ages. In honour of a shared vision for a world without this disease, The Estee Lauder Companies Malaysia Breast Cancer Awareness (BCA) Campaign returns to invite women, men and families to unite in action on social media and BCAcampaign.com. The website features powerful, fresh content from diverse voices in the breast cancer community and provides specific, tangible ways for people to take action and create meaningful change in their own lives and that of others throughout the year.
“In Malaysia, we are proud to be taking this meaningful cause to the local level while touching many lives affected by breast cancer. We have been supporting this for many years and will continue to pledge our support to battle breast cancer. This year, we’re continuing our efforts to educate Malaysians about breast cancer and raise even more funds for research with the hope of saving more lives,” says Paul Slavin, Managing Director of Estee Lauder Malaysia.
In conjunction with the cause, brands within the Estee Lauder Companies in Malaysia such as Estee Lauder and La Mer are contributing to the 2016 BCA Campaign by selling Pink Ribbon products.
Estée Lauder Pink Perfection Color Collection, RM240
This makeup palette comprises four Pure Color Envy Eye Shadows, one Pure Color Envy Blush and one full-size Pure Color Envy Lipstick, which comes in a pink, zip-around fabric case with a mirror on the inside.
La Mer The Lip Balm, RM240
La Mer’s bestselling lip balm formulated with a potent concentration of La Mer’s nutrient-rich Miracle Broth™ comes in a limited-edition pink packaging for the whole month.
Along with that comes a host of BCA activities, which include:
Pink Ribbon Charity Golf
On 19th October 2016, the fundraising Pink Ribbon Charity Golf event (held in Kota Permai Golf & Country Club) is open to all with a participation fee of RM900 per person or RM3,600 per flight; all proceeds will be donated to the beneficiaries.
Feel Better Beauty Workshop
On 25th October, breast cancer survivors in Penang will be pampered at the Eastern & Oriental Hotel, Penang, with makeup and hairstyling sessions, personal enrichment workshops as well as a photo shoot to make them feel like the true stars that they are.