Dream Big with SK-II’s #ChangeDestiny Campaign

Sometimes, kids just knows best.

Dream Again3We think it’s safe to say that when you’ve reached a certain age and you’re nowhere near the dream that you wish to achieve, you just tend to… well, give up. Especially when it comes to being a mother.

SK-II have conducted a Global Dreams Index Survey on 5,400 women from 14 countries across 6 continents and the result is alarming. It turns out 6 out of 10 women are neither pursuing their dreams nor satisfied with their lives. This sentiment also happens in Malaysia, according to the survey.

The reasons follow due to limited financial support, fear of going out from the comfort zone, and not fitting the traditional definitions of success. From the result, the Japanese luxury skincare brand created a touching social experiment, ‘Dream Again | SK-II #changedestiny’, that involves kids to counsel and encourage Japanese women who had lost hope on their dreams that they are worthy to purse their dreams on whatever they wish to be.

Prior to the campaign, SK-II also had a project happening here in Kuala Lumpur where children partnered with local personalities where they have conversations of the results of the survey and campaign film. The celebrities involved includes home-grown international singer & songwriter Yuna, actors Awal Ashaari and Aaron Aziz, YouTuber Jinnyboy, beauty queen Soo Wincci and even national SEA Games gold medalist gymnast Farah Ann Abdul Hadi, to inspire Malaysians to “dream big” on social media.

“Continue to dream big, always believe in yourself and never give up in pursuing your dreams. It is very important to have a goal and to accomplish that goal. Always remember, it is never too late for you to achieve your dreams,” says Farah Ann. All the way from Los Angeles, Yuna shared a little big of her advice as well, “We have no idea what the future holds but the only thing that really stops us from achieving our dreams is ourselves. Continue to dream big and work hard, you never know what life has in store for you.”