Bond This Way

Introducing a new hair-care system that’s the smarter way to strengthen and protect your tresses from various chemical treatments. 

It’s 2017 – time to go bold or go home. Together with seven of the nation’s hottest social influencers, L’Oréal Professionnel and its team of celebrity stylists took hair colour to a whole new level with Smartbond, the latest cutting-edge system designed to protect your hair from chemical treatments.


On Lucas Lau: Embroidered bomber jacket, stylist’s own

Inspired by 2017’s pantone colour of the year, greenery, Albert Nico’s bold take on light-meets-dark complements Lucas’ trendy K-pop image.

“Incorporating Smartbond into the bleaching and colouring process helps prevent breakage while adding softness and shine. Also, taking care of your scalp and hair with the right home-care products is equally important so that your hair stays healthy.” – Albert, Albert Nico Boutique Salon


On Jxhia: draped dress, Khoon Hooi

Grey hair gets an edgier makeover with the addition of blue and lavender accents.  Andy Chan worked his magic on Jxhia’s locks to create a three-dimensional ombré hue that will have people turning heads for a second look.

“Bleached hair often loses its lustre quickly. Smartbond not only improves chemically-processed hair’s resilience and texture, but also preserves the colour’s integrity and shine, letting you enjoy your favourite hair colour longer.” – Andy, Andy Chan Hair Salon


On Kittie Yiyi: embellished top and dress, both Khoon Hooi

Known for his signature short haircuts, Kevin Woo transformed Kittie Yiyi from a happy-go-lucky charmer to a cool kid with an androgynous crop. A mixture of golden shades adds an effortless, playful flair.

“Damage, breakage, split ends… With Smartbond, these problems are no longer a concern. What’s unique about the Smartbond Pre-Shampoo is that it also removes excess chemical residue from hair for more thorough protection.” – Kevin, Centro W Salon


On Fiqrie: blazer, Just Cavalli

Taking inspiration from the burst of vivid colours found in street graffiti, Max Chang gives Fiqrie a neo-punk hairstyle, elevating it further with strategically-placed blue and violet highlights.

“I used Smartbond to protect Fiqrie’s hair so that it stays strong even after bleaching and colouring. The key lies in using the right amount of product to get that desired outcome of softness and shine, so always leave extensive chemical treatments to the professionals.” – Max, Max Style Hair Salon & Academy


On Adeline Tsen: jacket, Khoon Hooi

Like the soft glow of a starry night sky, violet tones bring out a woman’s sensual side. Miko Au created art on Adeline’s hair with this rich, jewel-like shade that seems to move with a life of its own.

“A darker shade that involves less bleaching fares better for hair that is often chemically-processed. The ceramides in Smartbond help to reduce damage and remove harmful ions during chemical treatments, allowing your hair to stay strong and resilient throughout.” – Miko, Miko Galere


On Melissa Th’ng: bustier dress, Alexander Wang

An eye-catching hair colour instantly brings out the allure of long, straight hair. Simon Koh’s choice of bright crimson for Melissa lets her stand out effortlessly from the crowd.

“Bleaching is a high technical process. That’s why Smartbond is the ultimate saviour for long, chemically-treated hair. It’s important to care for your hair before, during and even after colour to keep damage to a minimum.” – Simon, ELLE Hair Studio


On Pamela Chong: asymmetrical dress, ASAVA

In beauty and fashion, less is always more. Shawn Loong brought out Pamela’s free-spirited nature with a flowy lob, accentuated with soft, pastel shades of pink and coral.

“It’s crucial to retain the hair’s resilience, especially after extensive bleaching and colouring. Smartbond is a safe and effective way to prevent unwanted damage on all hair types, so that your crowning glory stays glorious!” – Shawn, Shawn Cutler




L’Oréal Professionnel Smartbond Strengthening System

Based on decades of research, Smartbond is L’Oréal Professionnel’s new strengthening service, specifically-designed to protect hair from chemical treatments like bleaching, colouring and straightening. With Smartbond, stylists don’t even have to change anything they do – they simply add Smartbond into the mix!


The three-step programme prevents hair from chemical damage by strengthening the bonds that holds the hair’s fibers together.  Two in-salon steps, using the Smartbond Additive and Pre-Shampoo, protect hair during and after technical services. Prolong the results at home with the Smartbond Conditioner, which strengthens your hair fiber while keeping your colour vibrant for weeks.


Text Michelle Tan
Photography Soon Lau @ Awesome Image
Styling Wee Chee
Makeup Dierdre Chong