When you think about K-beauty, which brands immediately leap to your mind?
Probably Laneige, Innisfree, The Face Shop, Skin Food, Etude House – familiar brands we’re used to seeing at shopping malls and departmental store counters.
But there’s a Korean brand that’s quietly gaining a legion of fans in Malaysia, and you won’t find it on the shelves in any mall.
You may or may not have heard of COSRX, but it is beloved both worldwide and in Malaysia.
So why do people love it so much?
First, its name tells you all that it’s about – “COS” is short for “cosmetics”, and “RX” stands for “prescription”, a reference to its science-based treatment approach to skincare concerns.
1. It works.
COSRX’s no-nonsense products target and treat specific skin concerns with scientifically-proven ingredients. COSRX often features in the routines of people with amazing skin transformations.
2. It’s simple.
Their formulations are a dream come true for all minimalists (and sensitive-skinned folk) out there. No potentially irritating fragrance, fillers, or alcohol here. Just the active ingredient and the bare necessities to make it work with minimal irritation and maximum efficiency.
3. It’s cheap.
For what you get, COSRX maintains a very reasonable price, with products rarely costing above RM 100. In Korea, COSRX maintains a fully online presence which reduces overhead costs and allows product prices to be kept low.
4. They’re really good folks.
COSRX has some of the best customer service around, with responsive and open customer service reps that call themselves the “Friendship Team”. They gained major brownie points with international fans for their kind and thoughtful responses to the concerns regarding a controversially-named product, and the reformulation of their popular BHA liquid.
Thanks to the folks at online beauty marketplace Hermo, it’s super easy to get your hands on COSRX’s wonderful offerings!
According to the Hermo team, they were in Korea looking for brands to sell on their platform when they noticed COSRX trending on Korean social media. Netizens were raving about how effective the products were, and the team were intrigued. They set got in touch with COSRX and the rest is history.
COSRX agreed to be sold on Hermo in April 2016. Since then, the brand has become one of Hermo’s best-selling brands!
So it’s been a full year since COSRX landed on our shores. To celebrate, Hermo is hosting a week-long 1st Birthday Celebration of all things COSRX on their site! It’s the best time to try this brand for yourself.
There are gifts and prizes up for grabs, and not to mention special bundles and discounts on COSRX products.
Need more convincing? Swipe next to see what other Malaysians have to say about COSRX.