Laneige is often thought of as the pioneer of the cushion game, but their offerings go much further that. If you’re looking for the bright, glowing skin of a K-pop star, Laneige is the brand for you! Laneige was born as a brand committed to help women achieve clear, radiant skin like snow using ‘water science’ technology. Through 20 years of research on the interaction between water and skin, Laneige discovered that water not only plays an important role in moisturizing but is also effective in boosting the effects of brightening and anti-aging products. This focus on water and hydration in both their skincare and makeup products guarantees your skin will stay radiant and healthy.