British fashion icon, Alexa Chung exudes a Parisian vibe and has always been our most pin-able ‘It’ girl for hair and style inspos. Her effortlessly chic hair one of her trademarks and it’s always been praised and copied by many of her fans. Now, it’s finally paying off. Alexa joins the L’Oreal Professionnel family as their new International Spokesperson for 2018.
She’ll be fronting the L’Oreal Professionnel’s Color Me French – Parisian Nudes, the brand’s new Parisian hair colour collection which features a very new multi-tonal technique for unique Parisian style nude hair colour which you can get only in Salon, and Pro Fiber, a star range for long-lasting hair repair with brand new improvements.
“We are absolutely thrilled to welcome Alexa Chung as our 2018 L’Oréal Professionnel International Spokesperson. Alexa Chung truly embodies some of L’Oréal Professionnel’s core values. She is a true trendsetter, always at the forefront of trends. She is passionate about fashion. She believes in the added value of professional hair artistry. And her personality perfectly embodies the L’Oréal Professionnel woman: confident, elegant, impertinent and free.”, says Marion Brunet, International General Manager L’Oréal Professionnel.
Alexa also shared the news about her new beauty gig on Instagram.
“Woop woop! Very happy to be joining the @lorealpro family this year. Presumably, because I pretend to be French a lot, I am the muse for their #ParisianNudes collection. #lorealpro #sponsored #maisoui ❤️’ she said in the caption. Her wit is one of the many things we love her!
This isn’t their first venture together. Alexa partnered with the brand for the launch of her namesake fashion line, ALEXACHUNG last year in May as well as for her fall release during Paris Fashion Week. So the two have already established a good bond that will definitely give us more #hairgoals inspiration.