It’s here! Japan’s No.1 non-silicone hair care brand, Lux Luminique is available now in Malaysia at Watsons outlets!
This world class fragranced hair care line comes in three variants – Damage Repair, Relax, and Smooth and Volume Shine.
Launched in September 2014, this multi award winning brand aims to deliver the pleasurable experience of beauty and self-care rituals. It creates products with ingredients that will give you a luxurious experience including a heavenly scent and real benefits that we all can enjoy.
Here are the 4 reasons why we love it:
1. Lux Luminique will give you a fine, rich and creamy lather that can easily coat your hair. The creamy foam helps to prevent unwanted friction and reduces damage when washing your hair.
2. It’s silicone-free! Silicone shampoos will you that short-term ‘healthy’ looking hair but will cause your hair to dry out and brittle due to it being water insoluble. A non-silicone shampoo can give you the moisture you need and won’t weigh down your hair.
3. Speaking of weighing down hair, by providing a deep cleansing, zero silicone formulation, the brand will help prevent the issue with its anti-entanglement technology for that smooth, airy and light hair.
4. They make your hair smell so good, you’d want to flip your hair all day just to get a whiff of the scent!